Post by account_disabled on Jan 8, 2024 3:19:59 GMT -6
If there is anyone who can change the world, it is Generation Z. Those young people who have just become adults and are characterized by a constant restlessness with activist thoughts that hope to impact a changing society and full of wonderful things to contribute. HP's new campaign focuses on this framework , aimed with special affection at this new generation of young people willing to change the world. HP highlights this common thinking in young adults. The ad has four stars that explain their own vision of the future through the values that represent them. Jacqueline Azah, Tiana Day, Fionn Ferreria and Kayva Kopparapu explain from their point of view what opinion they have about the future and what changes they believe are needed to face the reality that is happening to them. Tiana Day, Black Lives Matter activist and founder of the non-profit association Youth Advocates for Change, for example, sees a future led by the feeling of love. “ It is the future we are fighting for ,” comments the activist. Azha, activist and co-founder of the non-profit society J&H New Beginnings, for her part talks about world peace .
Meanwhile, the conversation of Ferreria, who has created a tool that removes microplastics from the ocean, explains that for him, the future is a place free of pollution. Kopparapu, for her part, explains that for her Email Data the change is in the education that young people receive . Thus, the Computer Science, holder of a patent and founder of a non-profit association, Girls Computing League, focuses her speech on the objective of involving students in the branch of STEM (science, technology, engineering and mathematics for their acronym in English). If you do not display the embedded video correctly, click here . Under this framework, the new HP products are presented . An advertisement set in bright colors and futuristic scenes where the protagonists fight to make their dreams come true while working to save the world from climate change and building a new education system. Day and Azah rise in this parallel universe to secretary of state and president of the United States respectively after pushing for this long-awaited change.
HP has thus expressed its objective of showing "changemakers" above "influencers", since for the brand this term better represents the values and hopes for the future of generation Z. As reported by Adweek , Daryl Butler, head of marketing for HP Inc's US Consumer personal systems, has stated that the company's goal is for the consumer to have an emotional connection with the idea of hope and strength that this entire generation presents . A feeling that they have maintained despite the challenges they have faced. They want to show how an entire generation is capable of making a better world through the "superpowers" they have been developing, such as teaching skills or creativity . With these two elements they have generated a real impact that will attract a more open and inclusive future. Goodby Silverstein & Partners has been the creative agency behind the development of the spot, under the direction of Emma Westenberg. This is an advertisement aimed at people between 18 and 34 years old. HP's goal is to reach 64 million impacts and listens across all the platforms on which the ad will be broadcast. To achieve its goal, the brand has partnered with Amazon Fire TV, Complex, Genius, Hulu, Snapchat, Spotify, TikTok, Vice, WarnerMedia and YouTube TV.
Meanwhile, the conversation of Ferreria, who has created a tool that removes microplastics from the ocean, explains that for him, the future is a place free of pollution. Kopparapu, for her part, explains that for her Email Data the change is in the education that young people receive . Thus, the Computer Science, holder of a patent and founder of a non-profit association, Girls Computing League, focuses her speech on the objective of involving students in the branch of STEM (science, technology, engineering and mathematics for their acronym in English). If you do not display the embedded video correctly, click here . Under this framework, the new HP products are presented . An advertisement set in bright colors and futuristic scenes where the protagonists fight to make their dreams come true while working to save the world from climate change and building a new education system. Day and Azah rise in this parallel universe to secretary of state and president of the United States respectively after pushing for this long-awaited change.
HP has thus expressed its objective of showing "changemakers" above "influencers", since for the brand this term better represents the values and hopes for the future of generation Z. As reported by Adweek , Daryl Butler, head of marketing for HP Inc's US Consumer personal systems, has stated that the company's goal is for the consumer to have an emotional connection with the idea of hope and strength that this entire generation presents . A feeling that they have maintained despite the challenges they have faced. They want to show how an entire generation is capable of making a better world through the "superpowers" they have been developing, such as teaching skills or creativity . With these two elements they have generated a real impact that will attract a more open and inclusive future. Goodby Silverstein & Partners has been the creative agency behind the development of the spot, under the direction of Emma Westenberg. This is an advertisement aimed at people between 18 and 34 years old. HP's goal is to reach 64 million impacts and listens across all the platforms on which the ad will be broadcast. To achieve its goal, the brand has partnered with Amazon Fire TV, Complex, Genius, Hulu, Snapchat, Spotify, TikTok, Vice, WarnerMedia and YouTube TV.