Post by account_disabled on Jan 7, 2024 23:03:42 GMT -6
Few brands dare to be as challenging (and forceful) with the audience as Beats by Dre in their new spot. "You love black culture, but do you love me?" the audio products manufacturer snaps at the viewer in the ad, in which black people from infinite lifestyles parade. Sports stars like NASCAR driver Bubba Wallace and tennis player Naomi Osaka , artists like rapper Lil Baby , and activists like Janaya Future Khan and the Compton Cowboys make their way into the spot . In the different scenes that make up the advertisement, the protagonists look directly at the camera and challenge the viewer to reflect on the love that their achievements inspire in a world in which black people continue to paradoxically fight for equality and justice in full 21st century .
For the creation of his latest and beautiful spot, Beats by Dre has brought together a team that is as diverse as it is talented. The ad is signed by the Translation agency , the production company Phone Number List Prettybirds and Melina Matsoukas, who also got behind the camera in Amazon's latest and acclaimed Christmas ad . If you do not see the embedded video correctly, click here The chords of the theme that accompany the spot are signed by Solange Knowles , while the actress and screenwriter Lena Waithe is the author of the poem recited in the advertisement, whose reading is carried out by Tobe Nwigwe. The exceptional amalgamation of images and words manages to convey to the viewer an extraordinarily complex message that celebrates black culture and simultaneously questions the world in which it wishes to flourish.
The influence of Black culture extends beyond the demographic that makes it possible , even though their voices are often silenced when it comes to attribution and opportunity,” explains Steve Stoute, CEO and founder of Translation. «Beats, Translation and all of us who have been involved in the spot wanted to create a piece that would let the next generation know that black people are seen, they are heard and they are enough . “Beats is named after a black man who has always been a voice for youth and we look forward to continuing to use the platform he created to help amplify voices of color,” adds Stoute.
For the creation of his latest and beautiful spot, Beats by Dre has brought together a team that is as diverse as it is talented. The ad is signed by the Translation agency , the production company Phone Number List Prettybirds and Melina Matsoukas, who also got behind the camera in Amazon's latest and acclaimed Christmas ad . If you do not see the embedded video correctly, click here The chords of the theme that accompany the spot are signed by Solange Knowles , while the actress and screenwriter Lena Waithe is the author of the poem recited in the advertisement, whose reading is carried out by Tobe Nwigwe. The exceptional amalgamation of images and words manages to convey to the viewer an extraordinarily complex message that celebrates black culture and simultaneously questions the world in which it wishes to flourish.
The influence of Black culture extends beyond the demographic that makes it possible , even though their voices are often silenced when it comes to attribution and opportunity,” explains Steve Stoute, CEO and founder of Translation. «Beats, Translation and all of us who have been involved in the spot wanted to create a piece that would let the next generation know that black people are seen, they are heard and they are enough . “Beats is named after a black man who has always been a voice for youth and we look forward to continuing to use the platform he created to help amplify voices of color,” adds Stoute.